Guest column: Your Small Business Guide to Impactful Video Marketing

by Alonso Whittaker

This guest column is full of useful information about how (and when, and why) to add videos to your affiliate marketing sites. I hope it inspires you to add some new videos, or work on improving your existing ones.
-Coach Dave

Video setup

In today’s fast-paced world where countless companies are competing for the dwindling attention of busy consumers, finding effective ways to connect with your target audience is essential. Video marketing remains largely overlooked among small business owners and affiliate marketers. Producing engaging and informative videos for your audience is a great way to influence your customers, expand your online business, and establish yourself as a trusted authority in your industry. Here are some tips from Affiliate Swim to help you embrace the benefits of small business video marketing!

Why Video Marketing?

While other forms of marketing are certainly effective at influencing consumer purchase decisions, videos have the power to leave a lasting impression on viewers. Video content helps convey your brand message, spark emotion, create memorable experiences, and drive a much higher level of audience engagement compared with other content types. According to The Media Lab, social videos are shared 1200% more often than text or picture content!

If you work as an affiliate marketer, producing video content is vital for driving traffic to your website and standing out among your fierce competition. By creating compelling marketing videos, you can capture the attention of your audience and encourage them to click through to your website to learn more about the products or services you promote. Plus, your audience will likely share the videos you post to social media, allowing you to reach a wider audience without spending additional money on marketing.

Plan Your Content

When creating videos for content marketing purposes, thoughtful planning is important. Consider your target audience and the specific goals you want to achieve with your video content. By understanding your audience’s demographics, interests, and preferences, you can tailor your videos to meet their needs. This is the foundation of content marketing. Whether you’re producing product demonstrations, tutorials, behind-the-scenes glimpses of your business, or customer testimonials, aligning your content with the needs of your audience will enhance its impact. To gain valuable insights into the world of content marketing, consult online resources such as Cornerstone Content.

Include 3D Product Visualizations

Including 3D product visualizations in your marketing videos can be a game-changer for your brand. Using 3D virtual staging software, you can create visually immersive and realistic representations of your products to provide viewers with an engaging experience. The benefits of staging software for video marketing include the ability to demonstrate a product from various angles, zoom in on specific parts, and otherwise highlight the unique features of your products in a way that traditional 2D visuals cannot. At the very least, leveraging 3D product modeling will add a touch of innovation and sophistication to your brand.

Where to Publish Your Videos

You have several options when it comes to publishing your marketing videos. YouTube is a solid choice, especially for longer videos such as informational resources and how-to guides. HubSpot explains that social media platforms such as Facebook, Instagram, and Twitter are better for super short-form content. TikTok is ideal if you’re targeting younger audiences, primarily Gen-Z and younger Millennials. And for B2B content or content targeting working professionals, don’t overlook LinkedIn!

Optimizing Your Videos for Search Engines

Optimizing your video content for search engines is crucial for ensuring maximum visibility and reach. There are a number of SEO strategies you can use to help your videos list higher up in search results. Start by researching popular keywords related to your video content and using these keywords strategically in your video titles, descriptions, and tags. Furthermore, transcribing your video and providing closed captions can enhance accessibility and improve SEO by enabling search engines to index your video’s content. These practices will drive more traffic to your video content and your business.

Video marketing is a powerful tool that small business owners and affiliate marketers should not overlook. By planning your content carefully, including 3D product visualization in your videos, and optimizing your videos for search engines, you can harness the full potential of video marketing to grow your business!

Are you ready to launch an affiliate marketing business? Join Affiliate Swim for free to access our beginner-friendly online training and coaching resources!